A Rebel Bunny holding a matcha cocktail and a rabbit

Enter the Rebel Bunny universe

The Good Stuff

Community, stories, matcha rabbit holes, and everything beyond the tins—all in one place.

Explore the directory

The directory

Follow your curiosity.

Community

Inner Circle

Perks, surprises, and early access for people who keep Rebel Bunny in rotation.

Creators

Make beautiful things get matchacated, and spread good energy.

Baristas

For the people behind the counter.

Pop-Ups

Pop-up with Rebel Bunny.

Our World

Origin Story

How an acupuncture-table revelation became the world's first global matcha brand.

2025 Recap

A look back at the people, places, and moments that made our year.

What We Believe

The values and behavior behind Rebel Bunny.

Buzzwords

Ceremonial Grade Matcha

Why we don't use the term.

Yame Matcha

Explore matcha from Yame, Japan, selected by origin, cultivar, and purpose.

Shizuoka Matcha

Explore matcha from Shizuoka, Japan, selected by origin, cultivar, and purpose.

Uji & Wider Kyoto Matcha

Explore matcha from Uji and wider Kyoto, Japan, selected by origin, cultivar, and purpose.

Kagoshima Matcha

Explore matcha from Kagoshima, Japan, selected by origin, cultivar, and purpose.

Learn

How We Source

Meet the farmers, tea masters, merchants, and mills behind our matcha.

Go To the Source

Meet the farms, producers, and places behind every Rebel Bunny matcha.

Matchacation

Recipes, rituals, and approachable ways to know your matcha better.

Down The Rabbit Hole

Deep dives into origins, producers, and craft.

Chasen

Our upcoming companion for recipes, tasting notes, and matcha discovery.

FAQ

Straight answers about matcha, shipping, storage, whether we're a serious matcha brand, and more.

Resources

Rebel Bunny Near Me

Find Rebel Bunny near you.

Introduce Rebel Bunny

Tell us where you’d love to find Rebel Bunny.

Downloads

Playlists, wallpapers, and other little things made for your ritual.

Brand

Our logos, colors, type, and words. All in one place.

Legit

Verify official sellers, partners, pop-ups, and Rebel Bunny products.

That’s the good stuff.