The short version
Rebel Bunny is a matcha brand born in New York, with operations at the source in Japan. We bring together Japanese tea craft, a distinctive point of view, and a little irreverence.
Rebel Bunny / Brand library
The world of
Rebel Bunny.
Born in New York.
At the source in Japan.
Very serious about matcha.
Logos, imagery, color & company copy. ZIP / 8 MB.
For the people telling our storyExplore
01 / A little introduction
Japanese craft.
New York spirit.
We take matcha extremely seriously. Ourselves, a little less so. Here's how to introduce us.
Get to know our sourcingA little more about us
Rebel Bunny is a matcha brand born in New York, with operations at the source in Japan. We work directly with farmers, tea masters, merchants, and mills to discover and share Japanese matcha with a clear sense of origin.
Our world brings together a deep respect for tea craft and an irreverent approach to everyday life. Through matcha, tools, recipes, and stories, we invite people to explore their palate and make the ritual their own.
02 / Our signature
Unmistakably us.
A name with presence. A bunny with personality. Use the original artwork, with room to breathe.
The wordmark
Our primary signature
Our primary signature
The bunny
A character of our own
A character of our own
Give it space. Keep the marks clear of text, edges, and busy imagery.
Keep it true. Preserve the proportions. No stretching, effects, or redrawing.
Make it legible. Use dark artwork on light surfaces, light artwork on dark.
03 / The palette
Never quite neutral.
Cream and ink set the tone. Pink brings warmth. Acid and yellow add a little electricity.
Download color tokens CSS ↓Screen colors / HEX & RGB. For print, proof the colors with your printer before production.
04 / The way we say it
Character in every letter.
A considered serif. A voice that carries. A handwritten aside. Each has a part to play.
A taste for
the unexpected.
the unexpected.
01 / Editorial
0123456789 & ! ?Typeface & licensing ↗
Georgia Pro
Our considered voice. Light, expressive headlines and storytelling with a little room to breathe.
Aa Bb Cc Dd Ee Ff Gg0123456789 & ! ?Typeface & licensing ↗
GOOD TASTE.
GREAT COMPANY.
GREAT COMPANY.
02 / Display
0123456789Typeface & licensing ↗
TT Trailers Bold
Our louder voice. Condensed, confident, and made for a short statement with a big presence.
ABCDEFGH0123456789Typeface & licensing ↗
Make it
a ritual.
a ritual.
03 / Personal
Ff Gg Hh Ii JjTypeface family & licensing ↗
Biro Script Reduced
The human touch. A spontaneous note, a signature, a moment of play. Best used sparingly.
Aa Bb Cc Dd EeFf Gg Hh Ii JjTypeface family & licensing ↗
The supporting voice
Roboto Mono for labels and details. System sans-serif for clear, useful body copy.
Fonts are licensed separately and are not included in the brand kit. Use the supplied logo files instead of recreating the wordmark with type.
05 / Through our lens
A life with matcha.
People, places, and the craft behind the cup. A selection of original Rebel Bunny imagery for your next story.
Campaign
A different kind of ritual
1400 × 1864 pxJPG ↓
Our world
Born in New York
1284 × 960 pxJPG ↓
Tea craft
At the source in Japan
1600 × 2000 pxJPG ↓
For editorial coverage and approved collaborations featuring Rebel Bunny. Image source: Rebel Bunny. For other uses, get in touch.
Your next story starts here.
Make something
worth sharing.
Download the brand kit
Logos in SVG & PNG, photography, color tokens, company copy, and usage notes.
Talk to us hello@rebelbunny.com