WHAT WE BELIEVE
We're cheesy, but good energy is for real.
Rebel Bunny is a matcha company that refuses to act like one.
Born in New York, with operations at the source in Japan, we take matcha extremely seriously... and ourselves a little less so.
Our cheesy (but real) mission is to spread good energy and move matcha culture forward through human creativity, matchacation, and seriously good matcha.
OUR VALUES
Trust in the collective good of humanity
We believe most people are honest, so we try to do the right thing and trust that most people will meet us there.
Speak like a human
We speak like humans and express inner truth to bring something real to the conversation.
Irreverent reverence
Matcha is a craft. We obsess over every detail – honoring the producers, the process, and sharing the knowledge that helps people understand great matcha.
Sustainable
Our future selves will thank our present selves. This isn't just about environmental impact – think about it.
Profit as a result
We're a business. We need to sell things and make money. When we do the right thing, profit follows.
These are the values we hang on our metaphorical wall – aka our behavior. Values on walls are for virtue signaling.