Producer relationships
We build from the people first: farmers, tea masters, merchants, and mills whose work we know directly.
How we source
Matcha starts with the people behind it.
We work directly with farmers, tea masters, merchants, and mills, sourcing tencha for single-estate lots with cold storage based in Yame, Japan.
Our standard
The source is the standard.
Our team is on the ground in Yame and Kagoshima, Japan. We work directly with farmers, tea masters, merchants, and mills, sourcing tencha for single-estate lots and managing a dedicated cold chain. Every matcha is chosen for origin, cultivar, tasting notes, and purpose.
That is where quality starts. Great matcha is the farm, the shading, the cultivar, the mill, the storage, and the tasting work that happens before a matcha earns a place in our lineup.
We want you to know what you are drinking, why it tastes the way it does, and who helped make it possible.
Single-estate lots
We source tencha for lots with a clear origin story, so each matcha has a place, producer context, and purpose.
Cold-chain control
Matcha is sensitive to heat, light, and time, so storage and movement matter after the tea leaves the mill.
Purpose-led tasting
Each matcha is chosen for it's unique aroma, flavor profile, and how it performs in the way you will actually drink it.
How to read our labels
We label matcha by the details that actually help you taste.
Cultivar
The tea plant variety, or blend of varieties, used for that matcha.
Origin
The prefecture, region, or producer relationship behind the lot.
Tasting Notes
Like fine wine, this is where the magic shows up: aroma, texture, finish, and the flavors that help you find what you love.
Our flagship experience
For those serious about learning where great matcha comes from.
Explore our flagship experience to learn how great matcha is made, visit Rebel Bunny's operations in Yame, Japan, and meet the people behind the tea.
Go to the Source
Chasen
We are also building Chasen, our upcoming matcha companion app, to help people follow matcha recipes, build their palate through tasting notes, and learn where great matcha comes from.
How to shop
Discover the matcha that fits your palate.
Start with tasting notes. They are more useful than a vague grade because they give you a real way to compare matcha: fruit, florals, nuts, creaminess, umami, sweetness, finish, and intensity.
The right matcha is not universal. It depends on the flavors you notice, the textures you like, and how you prepare it.
Samidori from Kyoto - 30g
$86
Ohbuku Okumidori from Kyoto - 40g
$70
Gokou from Kyoto - 40g
$88
The Shizuoka Collection
$92
Koshun from Shizuoka - 20g
$30
NEW
The Traditional Sipping Duo
$76
Grace & Jade - 20g
$28
Grace & Jade - 50g
$58
Tsuyuhikari from Kagoshima - 20g
$30
NEW
Tsuyuhikari from Kagoshima - 50g
$58
NEW
The Deep Cuts Flight
$116
Kirari 31 from Shizuoka - 20g
$36
Haze - 20g
$42
Seimei from Yame - 50g
$62
Glow - 20g
$38
NEW
Southern Kyushu Collection
$96
Sayamakaori from Miyazaki - 20g
$32
Drift - 50g
$58
Yabukita from Yame - 20g
$22
Green Horizon - 50g
$58
CULT CLASSIC
The OG - 50g
$48
Main Character - 50g
$48
Okumidori from Yame - 20g
$30
Samidori from Kyoto - 30g
$86
Ohbuku Okumidori from Kyoto - 40g
$70
Gokou from Kyoto - 40g
$88