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Japanese matcha,

from the source

The lineup

Shop our cult classics and limited drops

SHOP THE MATCHA
NEW
Grace & Jade
Grace & Jade$28
NEW
Okumidori from Shizuoka
Okumidori from Shizuoka$32
NEW
Haze
Haze$42
NEW
Sayamakaori from Miyazaki
Sayamakaori from Miyazaki$32
NEW
Koshun from Shizuoka
Koshun from Shizuoka$30
NEW
Yabukita from Yame
Yabukita from Yame$22
NEW
Seimei from Yame
Seimei from Yame$62
SOLD OUT
Ember
Ember$58
NEW
Drift
Drift$58
NEW
Awaken
Awaken$58
SOLD OUT
Saemidori from Yame
Saemidori from Yame$34
NEW
Gokou from Kyoto
Gokou from Kyoto$98
NEW
Kirari 31 from Shizuoka
Kirari 31 from Shizuoka$36
NEW
Glow
Glow$38
NEW
Okumidori from Yame
Okumidori from Yame$30
NEW
Tsuyuhikari from Kagoshima
Tsuyuhikari from Kagoshima$30
SOLD OUT
The OG
The OG$48
LIMITED DROP
Main Character
Main Character$48
SOLD OUT
Neon Mellow
Neon Mellow$38
SOLD OUT
Okumidori from Yame
Okumidori from Yame$58
SOLD OUT
Saemidori from Yame
Saemidori from Yame$62
NEW
Grace & Jade
Grace & Jade$58
NEW
Green Horizon
Green Horizon$58
NEW
Southern Kyushu Collection
Southern Kyushu Collection$96
NEW
The Deep Cuts Flight
The Deep Cuts Flight$116
NEW
The Traditional Sipping Duo
The Traditional Sipping Duo$76
SOLD OUT
Ember & Drift
Ember & Drift$110
The Shizuoka Collection
The Shizuoka Collection$92
SOLD OUT
The Yame Collection
The Yame Collection$78
NEW
Tsuyuhikari from Kagoshima
Tsuyuhikari from Kagoshima$58
Rebel Bunny Rainbow Spoon

Introducing:
The Rainbow Spoon

Tools of the trade

Elevate your craft

SHOP TOOLS
NEW
The Bright Spoon
The Bright Spoon$12
NEW
The Rainbow Spoon
The Rainbow Spoon$20
TOOLS
The Straw
The Straw$9
TOOLS
The Frother
The Frother$30
TOOLS
The Mixing Glass
The Mixing Glass$20
TOOLS
The Drinking Glass
The Drinking Glass$20
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PARTNER PROGRAM

For brands who take matcha way too seriously

Not in a “we have a matcha latte on the menu” way.
In a “we are building something people will cross town for” way.

LEARN MORE

Matchacation

Yeah, we put matcha and education together

GET MATCHACATED
Recipes
Matcha Latte Tutorial

Matcha Latte

Recipes
Coconut Water Matcha Tutorial



Coconut Water Matcha

Fundamentals
Traditional Whisking vs Cold Whisking



Traditional Whisking vs Cold Whisking



Cultivars
Yabukita

Yabukita

Partners
How to “Batch Prep” Matcha

How to “Batch Prep” Matcha

Partners
How to Store Matcha Correctly

How to Store Matcha Correctly

Down The Rabbit Hole

On matcha, creating, and awareness of thought

SEE NOW
Rabbit Hole Surface
Ember

Ember

Rabbit Hole Surface
Roots: My Tea Field Memories of Yame

Roots: My Tea Field Memories of Yame

Rabbit Hole Surface
A Return to Kakegawa, Shizuoka

A Return to Kakegawa, Shizuoka

Rabbit Hole Surface
Awaken

Awaken

Rabbit Hole Surface
When the Fields Begin to Wake

When the Fields Begin to Wake

Rabbit Hole Surface
Range

Range