Asahi and Uji Hikari from Kyoto
Producer Story and the Conversation That Changed Everything
Down The Rabbit Hole
On matcha, building, and awareness of mind
Summer in Yame: Our 2026 Matcha Begins Its Aging Journey
Hello! Shojiro here from Yame. On July 8, the Japan Meteorological Agency officially announced the end of the rainy season, known as Tsuyu (梅雨).
Samidori and Ohbuku Okumidori from Kyoto
Published: July 16, 2026 Within just a month, the tea fields can transform remarkably. When you spend time close to the land, those changes become impossible to miss. The tea trees gradually give way to bright green shoots, familiar paths begin to look different, and the rhyth...
After the Tea Harvest: Rainy Season in Yame
Hello everyone, Shojiro here from Yame. Located about 1,200 feet above sea level, these tea gardens are nestled between the deep valleys and ravines of Oku-Yame (奥八女), including Hoshino (星野村), Yabe (矢部村), Kurogi (黒木町), and Jōyō (上陽町). The rugged terrain is so steep and remote...
Ember
Hello everyone, Shojiro here from Yame. This week, I’m introducing something special—a farmer-built Gōgumi (合組) matcha, created across elevation, climate, and cultivar within Yame. One of our latest matcha collections, EMBER. Not blended for convenience. Built with intention....
Roots: My Tea Field Memories of Yame
Hello everyone, Shojiro here from Yame, Fukuoka. Today I’m writing from Hoshino Village. Before 2010, Yame was made up of one city, three towns, and two villages—each with its own independent tea culture. That structure may have changed administratively, but the diversity rema...
A Return to Kakegawa, Shizuoka
Published: April 14, 2026 There is something about the journey to Shizuoka by Shinkansen that never quite loses its sense of wonder. No matter how many times I take that route, I still find myself, booking a window seat, hoping for a clear view of Mt. Fuji rising quietly yet p...
Awaken
Hi everyone, this is Shojiro from Yame. To celebrate the release of Awaken (Yame Matcha, Saemidori さえみどり), I’d like to share the story behind it. First, I want to thank the people of Yame who made this possible. - The master of Kaze, an izakaya in Dobashi Market, who introduce...
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