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2025 Recap

We had a wild 2025 at Rebel Bunny. To say the least.
Life is full of ups & downs — and ours was no different.
So here it is: our 2025 journey. Uncut.
Don't blink. Scroll.
Rebel Bunny Logo

We got on social

And went viral for the first time on TikTok

(IDK if this counts as a real accomplishment but we were pretty excited at the time!)

We found amazing creators

And we remain in awe of your creativity

Video thumbnail

We took some photos

Around the globe

Rebel Bunny product in urban setting
Street style with Rebel Bunny product
Creative protest sign with Rebel Bunny
Subway scene with Rebel Bunny product
Reading newspaper with Rebel Bunny product
Car scene with Rebel Bunny product
Lifestyle shot with Rebel Bunny product
Bunny animation

From NYC to SF

we popped up along the way

And we launched a partner program

For both established cafes and start-ups/pop-ups.

Partner program illustration

And yeah, that's what we believe 👆

Partner program screenshot
Matcha Drinks Illustration

We also put two words together…

And launched Matchacation

Partner program screenshot

But the truth is… we weren't prepared.

Our first matcha, The OG, sold out. We were apparently living under a rock and unprepared for the global matcha shortage that was now upon us.
So, we started getting prepared.
By building out our operations in Japan.
Operations team in Japan
Decorative gif

And then we dropped…

more matchas we loved…

And we got some unexpected comments on our order emails...

Which oddly enough was just us speaking like humans...

Email confirmation mockup
Just got the email confirmation and I was cracking up reading. I'ts so witty and cute. I loveee whoever is behind the marketing genius!
❤️
Hey hey! Just made my FIRST order, and just the email confirmation is the BEST email confirmation I've ever gotten. Sooo excited to try your matcha! Blessings 🫶✨
🥰

And we got even more feedback on our products

This was the first time putting our own taste on display for the world to see. Both the praise and the “this could be better” feedback fueled us. We made listening our superpower.

A few comments shook us to our core

(in a good way!)

Also, I wanted to know...where is Rebel Bunny based? 🫶 i'm so, so excited for your brand! It has all the characteristics and potential to become the next globally recognized matcha brand. It's trully appealling and unique. 🐰🫶

🥰

Hi David, Good morning. Thank you SO much for reaching out. You guys really are amazing! The founder personally reading reviews? Wow! I really am impressed at my entire experience with your company! Everything about you, it's what makes you different from everyone else. I wish you the absolute best, an abundance of success and you will continue seeing my name in your orders. I'll think of you guys with every sip, thank you for making my glass so special. Have an amazing day David. You have something special here! Best of luck!

❤️
2 weeks ago

Okumidori from Yame Matcha

Wish I tried it sooner. This company stands out from others in SO many ways! No complaints, the matcha is truly amazing.The color, texture, aroma.. packing, the sticker, and the emails. Will def buy again. And again, and probably few again after that.

a minute ago

Okumidori from Yame Matcha

Rebel bunny matcha is a burst so just matcha and hot water (sparkling and iced in summer) so taste is everything. Flavorful, smooth, velvet texture, slightly earthy, sweet (okumidori from yame smells like candy!) are what you find in their matchas. Seriously there's no need to try anything else: rebel bunny covers it all! I'm officially obsessed! Also they ship ASAP so wait time is short!

When people “got us” it was like a mirror being reflected back on everything we had worked so hard to create…that, of course, we HOPED other humans would resonate with….but until someone says it….you never really know if it's real.

Though, as evidenced above, we aren't perfect…

Like, When we decided to announce a rewards program before it was fully baked
Customer message about rewards program
It IS coming soon though - promise! 🤝
Sign up here to be the first to know when it goes live!
Trust in the Collective Good of Humanity

Trust in the Collective Good of Humanity

So, we lived by a single customer service rule

I just want to say - your customer service is top tier and will 100% be ordering from you all again

🐇

I thought it was really delicious!!! And the glass straws came shattered but your customer service rep Camila was amazing and helped immediately! I dont think ive ever gotten a shipment so promptly

💖

Have you ever read the book Unreasonable Hospitality? Because this whole experience feels straight out of that book. I honestly wasn't expecting such an over-the-top thoughtful response-but wow. Thank you for not only caring about my feedback, but for going way above and beyond in fixing my concerns.

❤️
Pink matcha tin product

So we're launching tins

I mean, technically, we were supposed to launch tins 2 months ago... but, they really are coming soon!

Omg pink and white tins are here! so cute

💕

BABE WHAT ARE THOSE TINS I SEE

🔥

Will 2026 be even better?

Better is a judgement of the mind.

So instead of better—we trust in the universe to give us exactly what we need in this moment to grow to the next.
and no, that em-dash is not ChatGPT. We just really thought it fit here. Despite ChatGPT ruining it. We promise a human named David actually wrote this.
Anyways…
Matcha-cheers,
The Rebel Bunny Team:
MANAE-SAN
SHOJIRO-SAN
EMRE
CAMILO
JENNIFER
MAKSYM
ALAN
CAMILA
DAVID