Cultivars
Tsuyuhikari & Sayamakaori from Shizuoka
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Matchacation
Yeah, we put matcha + education together
Fundamentals
Getting the Ratio Right
Understanding the Good Ratio and Bad Ratio To nail the perfect matcha every single time, ratio is everything. That silky, creamy, aesthetic matcha + milk layer you see all over your feed? Yep, it all comes down to getting the balance right. We’ll break down the GOOD vs. BAD ra...
Partners
How to Store Matcha Correctly
How to Store Matcha Correctly Matcha is a delicate tea. If you don’t store it correctly, its vibrant green color can fade, the aroma diminishes, and the flavor won’t be as fresh as it should be. A literal matcha lover’s nightmare. Here’s how to keep your matcha at its best. 1....
Partners
How to “Batch Prep” Matcha
Batch prep matcha with 4g matcha and 50–60ml water per serving. Follow the measuring, blending, straining and serving steps for café preparation.
Cultivars
Yabukita
Yabukita Meet the tea cultivar that began as a quiet experiment and became Japan’s most widely grown tea cultivar. The Story of Yabukita Yabukita is the most widely produced tea cultivar in Japan, accounting for about 70% of all tea trees nationwide. Yabukita is easy to cultiv...
Fundamentals
Traditional Whisking vs Cold Whisking
Traditional Whisking vs Cold Whisking By now, you’ve probably seen people whisking matcha with a traditional bamboo whisk — whether at a café or scrolling through social media. But have you ever heard of “Cold Whisking”? This method whisks matcha directly with milk, and some s...
Recipes
Coconut Water Matcha Tutorial
Coconut Water Matcha Tutorial Our founder made us do it. 1. Bloom the chasen Place your Chasen into a Chawan and pour in hot water. This step (called blooming) warms and softens the Chasen, preventing damage, making whisking easier, and pre-heating the bowl. 2. Discard the wat...
Recipes
Matcha Latte Tutorial
Keep it basic, but make it iconic. Matcha Latte tutorial No matter where you are on your matcha journey, this simple yet classic drink will always be there for you 1. Bloom the chasen Place your Chasen into a Chawan and pour in hot water. This step (called blooming) warms and...
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