Trust in the collective good of humanity
We believe most people are honest, so we try to do the right thing and trust that most people will meet us there.
Start with the matcha.Grow naturally.
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PR List
Creators we send matcha to because we love their content. If you enjoy it, share it with your audience. No obligations - just good matcha and good vibes. - 02
Rebel Creator
Creators who consistently make great Rebel Bunny content.
Rebel Creators receive their own creator code and get early access to drops. Using the code is optional - we care about great content first.
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Featured Creator
Creators who lead with Rebel Bunny as their primary matcha brand and consistently create standout content.
Featured Creators are prioritized for drops, receive higher-touch support, and are eligible for exclusive brand trips like to the source.
- 04Invite-only
Collaborator
Our deepest creator partnerships.
Collaborators work with us on special projects like product collaborations, limited releases, or major brand moments. Many of our collaborators started as Featured Creators.
WHO IS REBEL BUNNY?
Yeah, we're cheesy, but good energy is still the point.
Rebel Bunny is a matcha company that refuses to act like one.
Born in New York, with operations at the source in Japan, we take matcha extremely seriously... and ourselves a little less so.
Our cheesy (but real) mission is to spread good energy and move matcha culture forward through human creativity, matchacation, and seriously good matcha.
Our values
Speak like a human
We speak like humans and express inner truth to add something meaningful to the conversation.
Irreverent reverence
Matcha is a craft. We obsess over every detail - honoring the producers, the process, and share the knowledge that helps people understand great matcha.
Sustainable
Our future selves will thank our present selves. This isn't just about environmental impact - think about it.
Profit as a result
We're a business. We need to sell things and make money. When we do the right thing, profit follows.
These are the values we hang on our metaphorical wall - aka our behavior. Values on walls are for virtue signaling.
Terms & ConditionsStuff our lawyers made us say
WHAT YOU GET
PR
Matcha drops, The Kit, and new products ahead of public launch. Gifting is always at our discretion.
HOW THE BEST CREATORS GROW
Treat Rebel Bunny like your own brand.
Creators who grow in the program typically:
- genuinely love the matcha and brand
- share Rebel Bunny with their audience and tag @rebelbunnymatcha
- create content that resonates and drives meaningful engagement
Respect the Brand
As a representative of the brand, we ask that you first bring any concerns you have directly to us. All public comments should be made with respect for the brand.
Brand Confusion, Copycats, and Lookalike Brands
Rebel Bunny creators are not required to be category-exclusive. You may work with other food, beverage, wellness, tea, coffee, or matcha brands unless we separately agree otherwise in writing.
However, while active in the Rebel Bunny Creator Program, creators may not promote, affiliate with, sell, or create sponsored content for brands or products that imitate Rebel Bunny or could reasonably confuse customers.
This includes brands or products using similar names, packaging, tins, label designs, product pages, copy, visual identity, or branding that could make people think they are connected to Rebel Bunny.
The only official Rebel Bunny channels are listed at rebelbunny.com/legit.
Confidentiality
Keep communications with the brand (e.g., DMs, emails, WhatsApp) confidential.
Stay Legal
Use proper disclosure and follow all platform rules and local laws when promoting.
By joining the Rebel Bunny Creator Program, you agree to all of these conditions. We may update these terms at any time and by staying in the program, you're agreeing to any changes.
Last updated: 08/07/2026
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